![]() ![]() Schneidereit also points out that, as part of a friendly community, independent developers are able to assist one another with things like this. “People think that getting contacts at Apple is particularly hard, but I've met all the platform holders and I would say hat each is equally difficult.” “Especially for Tengami, I believe that store featuring was the most important factor in our financial success, and I believe that's the case for many independent developers,” she said. ![]() ![]() However, despite all this, she reckons that the true key to Tengami's success lies in that most elusive and sought-after of promotions: an App Store feature. I think it was worth it, and I would do it again - I wouldn't know how else you'd get that level of feedback.”Īpp Store featuring was the most important factor in our financial success. “We spent £22,000 in total on festivals, conferences, expo space. It's an expensive process, but one that Schneidereit wholeheartedly recommends as a means of spreading the word. so don't underestimate lifetime sales.”Īnother significant cost for Nyamyam was in attending events and exposing Tengami to new audiences. “It's still selling 50-100 copies on iOS every day, at the same price, and Apple are still sending me a steady paycheck. However, Schneidereit believes that Tengami is by no means done and dusted - and that the lifespan of a modern mobile game is often underestimated. “ sold 196,000 on iOS, and on Wii U and PC it's roughly the same - about 11,000,” she added. Schneidereit's theory is that a game's lead platform will almost always be the home to its greatest success, and the numbers certainly support this. The game was, after all, released first on iOS, and “created with specifically the iPad in mind” following a flash of inspiration in the Birmingham Apple Store. Tengami sold 196,000 copies on iOS, and 11,000 on PC and Wii U. “ Tengami made more than $1.1 million in gross revenue, and about $650k net revenue - about 90% of which came from iOS,” she said. “It cost me £55,000 to make Tengami, which includes my investment in the company, development costs, and my living costs for 3.5 years,” she revealed.Įventually, however, that investment appears to have paid off - albeit with one platform very much leading the way. Schneidereit, formerly of Japanese studio Acquire and later Rare, had abandoned console development to start up Nyamyam with former Rare colleagues Phil Tossell and Ryo Agarie - and embraced all the financial risk that came with that. “I've been to a fair few talks myself for researching Tengami, and one thing I noticed is that there's not enough information about development costs as an independent studio,” she said.Įvidently not one to be tight-lipped on such issues herself, she gave a rigorous breakdown of her development costs and eventual earnings on Tengami, which sells for $4.99.įirstly, she revealed that development was funded directly out of the developers' own pockets. When Jennifer Schneidereit of Nyamyam creator of 2014 iOS hit Tengami took the stage at Develop:Brighton, she was willing to lay all her cards on the table. ![]()
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